Salesforce.com and Facebook

I just read this press release.

Looks pretty nifty, its a Salesforce.com and Facebook advertising platform.
You control and manage a Facebook Site via Salesforce.com.
You then can invite facebook members to interact with the facebook page.
You can then interact with the company for example, get notified of job positions, or news and announcements, and this is all powered by Force.com... kinda cool.